Story highlights Electrek founder John Krafcik is joining Lucid Motors as CEO.
Krafcik co-founded electric-car maker Tesla with founder Elon Musk.
He was a Tesla board member from 2012 to 2017.
When Tesla founder Elon Musk first announced plans to spin off the automaker in June 2016, it looked like an ominous sign of trouble. Just a few months earlier, both the company’s share price and production rates had plummeted. The announcement came after Musk’s April outburst on Twitter, during which he said he’d like to “take Tesla private at $420.”
But now, as electric-car maker Lucid Motors prepares to launch the first car in its Hyperloop fleet, Electrek founder John Krafcik is ready to take charge. And it sounds like Krafcik will bring a lot of the experience he learned in his early days with Tesla (as well as a few new skills) with him.
In a recent interview with Electrek, Krafcik revealed his plans to switch coasts. Electrek founder Scott Belsky posted a video of the interview with Klaus Brauer at Autocar. In it, the two discuss just what Krafcik plans to do at Lucid. “We hope to take a community-powered approach, because we believe that electric mobility must be inclusive of everyone,” he says. “We can’t sacrifice the interests of the motorist, because right now, motor vehicles represent such a large and growing share of GDP, at a time when the new technologies of electrification have the potential to further lower greenhouse gas emissions.”
Krafcik co-founded Tesla with co-founder Elon Musk, and led the company until he was offered a spot on the board of directors at Tesla in June 2017. He will be responsible for making sure that a Lucid vehicle reaches Tesla-levels of success.
A Lucid spokesperson told The Verge that the company has seven patents, and that Krafcik would be the one running the show once he takes over. That means Krafcik will be instrumental in keeping the electric-car space up to speed, because that’s where he has extensive experience. Prior to Tesla, he worked in finance and marketing for Ford Motor Company.
And since Krafcik is stepping down from Tesla, there’s another big job to take on at Lucid: putting in his two cents on Musk’s other passions. Bloomberg reports that Krafcik joined other Tesla board members during a board meeting earlier this week, just after Musk gave investors a presentation about his SpaceX company. Musk is set to give a presentation about his upcoming tunnel project, the Boring Company, sometime this year.
For those that may not be familiar with Lucid, here’s what you need to know. Lucid is set to launch its first Hyperloop train vehicle, the Lucid Air, in 2023. So far, it’s just a toy, but it will likely become a business by 2028. And unlike the other Hyperloop projects that are either under construction (Volt, Hyperloop One) or still in the test phase (Loop), this one actually sounds pretty compelling. You can see its design in action here.
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